a)Be DIFFERENT, find a niche market b)Be small, yet think big and DIFFERENT c)DIFFERENTIATE your product d)Being DIFFERENT and first impression, counts e)Good reputation and DIFFERENCE in the market, initiates and triggers its growth f)Constant and DIFFERENT improvement matters. g)Listen to your customers, to be DIFFERENT. h)Plan DIFFERENTLY to be successful i)Be DIFFERENT and innovative. j)Work DIFFERENTLY and smartly.